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Appraising the influence of pro-environmental self-identity on sustainable consumption buying and curtailment in emerging markets: Evidence from China and Poland / Janine Dermody; Nicole Koenig-Lewis; Anita Lifen Zhao; Stuart Hanmer-Lloyd

Journal of Business Research, Volume: 86, Pages: 333 - 343

Swansea University Author: Zhao, Anita

  • Accepted Manuscript under embargo until: 6th April 2019

Abstract

This is a brief abstract of the paper. Whist there is increasing importance of sustainable consumption, current understanding on how consumers in emerging markets respond to sustainable consumption is very limited. Thus this paper focuses on examining the mediating role of pro-environmental self-ide...

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Published in: Journal of Business Research
ISSN: 01482963
Published: Elsevier 2018
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa35894
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Abstract: This is a brief abstract of the paper. Whist there is increasing importance of sustainable consumption, current understanding on how consumers in emerging markets respond to sustainable consumption is very limited. Thus this paper focuses on examining the mediating role of pro-environmental self-identity on sustainable consumption behaviour (buying and curtailment) in two emerging markets: China and Poland. This paper critically reviews how pro-environmental self-identity may be activated by values, social desirability, consumer effectiveness and knowledge. Findings are reported and implications are discussed. This project is funded by the University of Gloucestershire Business School, UK.
Keywords: Emerging markets; sustainable consumption buying behavior; sustainable consumption curtailment behavior; pro-environmental self-identity; China; Poland.
College: School of Management
Start Page: 333
End Page: 343