The "ladder of engagement" - an empirical study of its link to loyalty
| Date first appeared online | |
| DOI | |
| Authors | Organ K. |
| Journal Name | 48th Annual Conference of the Academy of Marketing |
| Volume |
| Date first appeared online | |
| DOI | |
| Authors | Organ K. |
| Journal Name | 48th Annual Conference of the Academy of Marketing |
| Volume |