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The effect of telepresence, social presence and involvement on consumer brand engagement: An empirical study of non-profit organizations

Raed Algharabat, Nripendra Rana Orcid Logo, Yogesh Dwivedi Orcid Logo, Ali Abdallah Alalwan, Zainah Qasem

Journal of Retailing and Consumer Services, Volume: 40, Pages: 139 - 149

Swansea University Authors: Nripendra Rana Orcid Logo, Yogesh Dwivedi Orcid Logo

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Published in: Journal of Retailing and Consumer Services
ISSN: 0969-6989
Published: Elsevier BV 2018
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa35873
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Keywords: Telepresence; Social presence; Involvement; Consumer brand engagement; Non-profit organization; Jordan
College: School of Management
Start Page: 139
End Page: 149