Journal article 1143 views 388 downloads
The effect of telepresence, social presence and involvement on consumer brand engagement: An empirical study of non-profit organizations
Raed Algharabat,
Nripendra Rana 
,
Yogesh Dwivedi ,
Ali Abdallah Alalwan,
Zainah Qasem
,
Yogesh Dwivedi ,
Ali Abdallah Alalwan,
Zainah Qasem
Journal of Retailing and Consumer Services, Volume: 40, Pages: 139 - 149
Swansea University Authors:
Nripendra Rana , Yogesh Dwivedi
-
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DOI (Published version): 10.1016/j.jretconser.2017.09.011
Abstract
The effect of telepresence, social presence and involvement on consumer brand engagement: An empirical study of non-profit organizations
| Published in: | Journal of Retailing and Consumer Services |
|---|---|
| ISSN: | 0969-6989 |
| Published: |
Elsevier BV
2018
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa35873 |
| Tags: |
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| Keywords: |
Telepresence; Social presence; Involvement; Consumer brand engagement; Non-profit organization; Jordan |
|---|---|
| College: |
Faculty of Humanities and Social Sciences |
| Start Page: |
139 |
| End Page: |
149 |