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Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media

Raed Algharabat, Nripendra Rana Orcid Logo, Ali Abdallah Alalwan, Abdullah Baabdullah, Ashish Gupta

Journal of Retailing and Consumer Services

Swansea University Author: Nripendra Rana Orcid Logo

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Published in: Journal of Retailing and Consumer Services
ISSN: 09696989
Published: 2019
Online Access: Check full text

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College: Faculty of Humanities and Social Sciences