Journal article 776 views 158 downloads
Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media
Raed Algharabat,
Nripendra Rana 
,
Ali Abdallah Alalwan,
Abdullah Baabdullah,
Ashish Gupta
,
Ali Abdallah Alalwan,
Abdullah Baabdullah,
Ashish Gupta
Journal of Retailing and Consumer Services
Swansea University Author:
Nripendra Rana
-
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DOI (Published version): 10.1016/j.jretconser.2019.01.016
Abstract
Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media
| Published in: | Journal of Retailing and Consumer Services |
|---|---|
| ISSN: | 09696989 |
| Published: |
2019
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| Online Access: |
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa48669 |
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| College: |
Faculty of Humanities and Social Sciences |
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