Journal article 450 views
Measuring customer satisfaction in the fast food industry: a cross-national approach
G. Ronald Gilbert,
Cleopatra Veloutsou,
Mark Goode,
Luiz Moutinho
Journal of Services Marketing, Volume: 18, Issue: 5, Start page: 371
Swansea University Author: Mark Goode
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DOI (Published version): 10.1108/08876040410548294
Abstract
Measuring customer satisfaction in the fast food industry: a cross-national approach
| Published in: | Journal of Services Marketing |
|---|---|
| ISSN: | 0887-6045 |
| Published: |
2004
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa2257 |
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| College: |
Faculty of Humanities and Social Sciences |
|---|---|
| Issue: |
5 |
| Start Page: |
371 |