Journal article 745 views 306 downloads
A moderated mediation model for e-impulse buying tendency, customer satisfaction and intention to continue e-shopping
Pooja Goel,
Satyanarayana Parayitam,
Anuj Sharma,
Nripendra P. Rana,
Yogesh Dwivedi 
Journal of Business Research, Volume: 142, Pages: 1 - 16
Swansea University Author:
Yogesh Dwivedi
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PDF | Accepted Manuscript
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DOI (Published version): 10.1016/j.jbusres.2021.12.041
Abstract
A moderated mediation model for e-impulse buying tendency, customer satisfaction and intention to continue e-shopping
| Published in: | Journal of Business Research |
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| ISSN: | 0148-2963 |
| Published: |
Elsevier BV
2022
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa59025 |
| Tags: |
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| Keywords: |
Customer satisfactione; -shopping; e-impulse buying; India; COVID-19; Intention to continue |
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| College: |
Faculty of Humanities and Social Sciences |
| Start Page: |
1 |
| End Page: |
16 |