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A moderated mediation model for e-impulse buying tendency, customer satisfaction and intention to continue e-shopping

Pooja Goel, Satyanarayana Parayitam, Anuj Sharma, Nripendra P. Rana, Yogesh Dwivedi Orcid Logo

Journal of Business Research, Volume: 142, Pages: 1 - 16

Swansea University Author: Yogesh Dwivedi Orcid Logo

  • Accepted Manuscript under embargo until: 28th June 2023
Published in: Journal of Business Research
ISSN: 0148-2963
Published: Elsevier BV 2022
Online Access: Check full text

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Keywords: Customer satisfactione; -shopping; e-impulse buying; India; COVID-19; Intention to continue
College: Faculty of Humanities and Social Sciences
Start Page: 1
End Page: 16