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Journal article 751 views 307 downloads

A moderated mediation model for e-impulse buying tendency, customer satisfaction and intention to continue e-shopping

Pooja Goel, Satyanarayana Parayitam, Anuj Sharma, Nripendra P. Rana, Yogesh Dwivedi

Journal of Business Research, Volume: 142, Pages: 1 - 16

Swansea University Author: Yogesh Dwivedi

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Published in: Journal of Business Research
ISSN: 0148-2963
Published: Elsevier BV 2022
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa59025
Keywords: Customer satisfactione; -shopping; e-impulse buying; India; COVID-19; Intention to continue
College: Faculty of Humanities and Social Sciences
Start Page: 1
End Page: 16