Journal article 204 views 72 downloads
Inducing shoppers’ impulsive buying tendency in live-streaming: integrating signaling theory with social exchange theory
Xi Luo 
,
Jun-Hwa Cheah ,
Xin-Jean Lim ,
T. Ramayah ,
Yogesh Dwivedi
,
Jun-Hwa Cheah ,
Xin-Jean Lim ,
T. Ramayah ,
Yogesh Dwivedi
Internet Research
Swansea University Author:
Yogesh Dwivedi
-
PDF | Accepted Manuscript
Author accepted manuscript document released under the terms of a Creative Commons CC-BY licence using the Swansea University Research Publications Policy (rights retention).
Download (587.43KB)
DOI (Published version): 10.1108/intr-04-2023-0260
Abstract
Inducing shoppers’ impulsive buying tendency in live-streaming: integrating signaling theory with social exchange theory
| Published in: | Internet Research |
|---|---|
| ISSN: | 1066-2243 |
| Published: |
Emerald
2024
|
| Online Access: |
Check full text
|
| URI: | https://cronfa.swan.ac.uk/Record/cronfa66136 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Keywords: |
Live-streaming commerce, Signaling theory, Social exchange theory, Customer engagement, Impulsive buying tendency, PLS-SEM |
|---|---|
| College: |
Faculty of Humanities and Social Sciences |