Journal article 83 views 33 downloads
Inducing shoppers’ impulsive buying tendency in live-streaming: integrating signaling theory with social exchange theory
Xi Luo 
,
Jun-Hwa Cheah ,
Xin-Jean Lim ,
T. Ramayah ,
Yogesh Dwivedi
,
Jun-Hwa Cheah ,
Xin-Jean Lim ,
T. Ramayah ,
Yogesh Dwivedi
Internet Research
Swansea University Author:
Yogesh Dwivedi
-
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DOI (Published version): 10.1108/intr-04-2023-0260
Abstract
Inducing shoppers’ impulsive buying tendency in live-streaming: integrating signaling theory with social exchange theory
| Published in: | Internet Research |
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| ISSN: | 1066-2243 |
| Published: |
Emerald
2024
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| Online Access: |
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa66136 |
| Tags: |
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| Keywords: |
Live-streaming commerce, Signaling theory, Social exchange theory, Customer engagement, Impulsive buying tendency, PLS-SEM |
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| College: |
Faculty of Humanities and Social Sciences |