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Inducing shoppers’ impulsive buying tendency in live-streaming: integrating signaling theory with social exchange theory

Xi Luo Orcid Logo, Jun-Hwa Cheah Orcid Logo, Xin-Jean Lim Orcid Logo, T. Ramayah Orcid Logo, Yogesh Dwivedi

Internet Research, Volume: 35, Issue: 1, Pages: 318 - 348

Swansea University Author: Yogesh Dwivedi

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DOI (Published version): 10.1108/intr-04-2023-0260

Published in: Internet Research
ISSN: 1066-2243 2054-5657
Published: Emerald 2025
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URI: https://cronfa.swan.ac.uk/Record/cronfa66136
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title Inducing shoppers’ impulsive buying tendency in live-streaming: integrating signaling theory with social exchange theory
spellingShingle Inducing shoppers’ impulsive buying tendency in live-streaming: integrating signaling theory with social exchange theory
Yogesh Dwivedi
title_short Inducing shoppers’ impulsive buying tendency in live-streaming: integrating signaling theory with social exchange theory
title_full Inducing shoppers’ impulsive buying tendency in live-streaming: integrating signaling theory with social exchange theory
title_fullStr Inducing shoppers’ impulsive buying tendency in live-streaming: integrating signaling theory with social exchange theory
title_full_unstemmed Inducing shoppers’ impulsive buying tendency in live-streaming: integrating signaling theory with social exchange theory
title_sort Inducing shoppers’ impulsive buying tendency in live-streaming: integrating signaling theory with social exchange theory
author_id_str_mv d154596e71b99ad1285563c8fdd373d7
author_id_fullname_str_mv d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi
author Yogesh Dwivedi
author2 Xi Luo
Jun-Hwa Cheah
Xin-Jean Lim
T. Ramayah
Yogesh Dwivedi
format Journal article
container_title Internet Research
container_volume 35
container_issue 1
container_start_page 318
publishDate 2025
institution Swansea University
issn 1066-2243
2054-5657
doi_str_mv 10.1108/intr-04-2023-0260
publisher Emerald
college_str Faculty of Humanities and Social Sciences
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hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
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active_str 0
published_date 2025-01-20T11:47:08Z
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