Journal article 1262 views 627 downloads
Metamorphosis of Indian electoral campaigns: Modi's social media experiment
Kawaljeet Kaur Kapoor,
Yogesh Dwivedi 
International Journal of Indian Culture and Business Management, Volume: 11, Issue: 4, Pages: 496 - 516
Swansea University Author:
Yogesh Dwivedi
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DOI (Published version): 10.1504/ijicbm.2015.072430
Abstract
Metamorphosis of Indian electoral campaigns: Modi's social media experiment
| Published in: | International Journal of Indian Culture and Business Management |
|---|---|
| ISSN: | 1753-0806 1753-0814 |
| Published: |
Inderscience Publishers
2015
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa23845 |
| Tags: |
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| Keywords: |
social media, digital media, India, elections, Narendra Modi, NaMo, electoral campaigns, BJP, campaigning tactics |
|---|---|
| College: |
Faculty of Humanities and Social Sciences |
| Issue: |
4 |
| Start Page: |
496 |
| End Page: |
516 |