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Journal article 1478 views 1969 downloads

Social media content and product co-creation: an emerging paradigm

Ashish K. Rathore, P. Vigneswara Ilavarasan, Yogesh Dwivedi Orcid Logo

Journal of Enterprise Information Management, Volume: 29, Issue: 1, Pages: 7 - 18

Swansea University Author: Yogesh Dwivedi Orcid Logo

DOI (Published version): 10.1108/JEIM-06-2015-0047

Published in: Journal of Enterprise Information Management
Published: 2016
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College: Faculty of Humanities and Social Sciences
Issue: 1
Start Page: 7
End Page: 18