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Social media content and product co-creation: an emerging paradigm / Ashish K. Rathore; P. Vigneswara Ilavarasan; Yogesh K. Dwivedi

Journal of Enterprise Information Management, Volume: 29, Issue: 1, Pages: 7 - 18

Swansea University Author: Dwivedi, Yogesh

DOI (Published version): 10.1108/JEIM-06-2015-0047

Published in: Journal of Enterprise Information Management
Published: 2016
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College: School of Management
Issue: 1
Start Page: 7
End Page: 18