Journal article 2068 views 2874 downloads
Social media content and product co-creation: an emerging paradigm
Ashish K. Rathore,
P. Vigneswara Ilavarasan,
Yogesh Dwivedi
Journal of Enterprise Information Management, Volume: 29, Issue: 1, Pages: 7 - 18
Swansea University Author: Yogesh Dwivedi
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DOI (Published version): 10.1108/JEIM-06-2015-0047
Abstract
Social media content and product co-creation: an emerging paradigm
| Published in: | Journal of Enterprise Information Management |
|---|---|
| Published: |
2016
|
| URI: | https://cronfa.swan.ac.uk/Record/cronfa26104 |
| College: |
Faculty of Humanities and Social Sciences |
|---|---|
| Issue: |
1 |
| Start Page: |
7 |
| End Page: |
18 |