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Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response / Yogesh, Dwivedi

International Journal of Information Management, Volume: 39, Pages: 169 - 185

Swansea University Author: Yogesh, Dwivedi

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Published in: International Journal of Information Management
ISSN: 02684012
Published: 2018
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa37362
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College: School of Management
Start Page: 169
End Page: 185