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Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response
Shampy Kamboj,
Bijoylaxmi Sarmah,
Shivam Gupta,
Yogesh Dwivedi
International Journal of Information Management, Volume: 39, Pages: 169 - 185
Swansea University Author: Yogesh Dwivedi
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DOI (Published version): 10.1016/j.ijinfomgt.2017.12.001
Abstract
Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response
| Published in: | International Journal of Information Management |
|---|---|
| ISSN: | 02684012 |
| Published: |
2018
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa37362 |
| College: |
Faculty of Humanities and Social Sciences |
|---|---|
| Start Page: |
169 |
| End Page: |
185 |