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Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response

Shampy Kamboj, Bijoylaxmi Sarmah, Shivam Gupta, Yogesh Dwivedi Orcid Logo

International Journal of Information Management, Volume: 39, Pages: 169 - 185

Swansea University Author: Yogesh Dwivedi Orcid Logo

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Published in: International Journal of Information Management
ISSN: 02684012
Published: 2018
Online Access: Check full text

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College: Faculty of Humanities and Social Sciences
Start Page: 169
End Page: 185