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Brand co-creation through social commerce information sharing: The role of social media

Mina Tajvidi, Marie-Odile Richard, YiChuan Wang, Nick Hajli Orcid Logo

Journal of Business Research, Volume: 121, Pages: 476 - 486

Swansea University Authors: Mina Tajvidi, Nick Hajli Orcid Logo

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Published in: Journal of Business Research
ISSN: 0148-2963
Published: Elsevier BV 2020
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa40873
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College: School of Management
Start Page: 476
End Page: 486