Book chapter 460 views
Co-Creating Brand Value through Social Commerce
Yichuan Wang,
Nick Hajli 
Handbook of Research on Integrating Social Media into Strategic Marketing, Pages: 17 - 34
Swansea University Author:
Nick Hajli
Full text not available from this repository: check for access using links below.
DOI (Published version): 10.4018/978-1-4666-8353-2.ch002
Abstract
Co-Creating Brand Value through Social Commerce
| Published in: | Handbook of Research on Integrating Social Media into Strategic Marketing |
|---|---|
| ISBN: | 9781466683532 9781466683549 |
| ISSN: | 2327-5502 2327-5529 |
| Published: |
IGI Global
2015
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa58406 |
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| College: |
Faculty of Humanities and Social Sciences |
|---|---|
| Start Page: |
17 |
| End Page: |
34 |