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Co-Creating Brand Value through Social Commerce

Yichuan Wang, Nick Hajli Orcid Logo

Handbook of Research on Integrating Social Media into Strategic Marketing, Pages: 17 - 34

Swansea University Author: Nick Hajli Orcid Logo

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Published in: Handbook of Research on Integrating Social Media into Strategic Marketing
ISBN: 9781466683532 9781466683549
ISSN: 2327-5502 2327-5529
Published: IGI Global 2015
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa58406
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College: School of Management
Start Page: 17
End Page: 34