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Conference Paper/Proceeding/Abstract 82 views

Co-creation in branding through social commerce: The role of social support, relationship quality and privacy concerns

Nick Hajli Orcid Logo

Twentieth Americas Conference on Information Systems, Savannah, 2014

Swansea University Author: Nick Hajli Orcid Logo

Published in: Twentieth Americas Conference on Information Systems, Savannah, 2014
Published: 2014
URI: https://cronfa.swan.ac.uk/Record/cronfa58413
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College: School of Management