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Brand value Co-creation in social commerce: The role of interactivity, social support, and relationship quality

Mina Tajvidi, Yichuan Wang, Nick Hajli, Peter E.D. Love

Computers in Human Behavior

Swansea University Author: Mina Tajvidi

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Published in: Computers in Human Behavior
ISSN: 07475632
Published: 2017
Online Access: Check full text

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College: Faculty of Humanities and Social Sciences