Conference Paper/Proceeding/Abstract 425 views
Co-creation in branding through social commerce: The role of social support, relationship quality and privacy concerns
Twentieth Americas Conference on Information Systems, Savannah, 2014
Swansea University Author: Nick Hajli
Abstract
Co-creation in branding through social commerce: The role of social support, relationship quality and privacy concerns
Published in: | Twentieth Americas Conference on Information Systems, Savannah, 2014 |
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Published: |
2014
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URI: | https://cronfa.swan.ac.uk/Record/cronfa58413 |
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2021-12-01T11:48:41Z |
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2021-12-02T04:16:04Z |
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title |
Co-creation in branding through social commerce: The role of social support, relationship quality and privacy concerns |
spellingShingle |
Co-creation in branding through social commerce: The role of social support, relationship quality and privacy concerns Nick Hajli |
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Co-creation in branding through social commerce: The role of social support, relationship quality and privacy concerns |
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Co-creation in branding through social commerce: The role of social support, relationship quality and privacy concerns |
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Co-creation in branding through social commerce: The role of social support, relationship quality and privacy concerns |
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Co-creation in branding through social commerce: The role of social support, relationship quality and privacy concerns |
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Co-creation in branding through social commerce: The role of social support, relationship quality and privacy concerns |
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Twentieth Americas Conference on Information Systems, Savannah, 2014 |
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