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Co-Creating Brand Value through Social Commerce

Yichuan Wang, Nick Hajli Orcid Logo

Handbook of Research on Integrating Social Media into Strategic Marketing, Pages: 17 - 34

Swansea University Author: Nick Hajli Orcid Logo

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Published in: Handbook of Research on Integrating Social Media into Strategic Marketing
ISBN: 9781466683532 9781466683549
ISSN: 2327-5502 2327-5529
Published: IGI Global 2015
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URI: https://cronfa.swan.ac.uk/Record/cronfa58406
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first_indexed 2021-11-15T15:32:02Z
last_indexed 2021-11-16T04:24:50Z
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spelling 2021-11-15T15:32:19.4352399 v2 58406 2021-10-19 Co-Creating Brand Value through Social Commerce 7608daaad16c0921edd18f5ac2643553 0000-0002-9818-181X Nick Hajli Nick Hajli true false 2021-10-19 BBU Book chapter Handbook of Research on Integrating Social Media into Strategic Marketing 17 34 IGI Global 9781466683532 9781466683549 2327-5502 2327-5529 1 1 2015 2015-01-01 10.4018/978-1-4666-8353-2.ch002 COLLEGE NANME Business COLLEGE CODE BBU Swansea University 2021-11-15T15:32:19.4352399 2021-10-19T14:32:17.0423846 School of Management Business Yichuan Wang 1 Nick Hajli 0000-0002-9818-181X 2
title Co-Creating Brand Value through Social Commerce
spellingShingle Co-Creating Brand Value through Social Commerce
Nick Hajli
title_short Co-Creating Brand Value through Social Commerce
title_full Co-Creating Brand Value through Social Commerce
title_fullStr Co-Creating Brand Value through Social Commerce
title_full_unstemmed Co-Creating Brand Value through Social Commerce
title_sort Co-Creating Brand Value through Social Commerce
author_id_str_mv 7608daaad16c0921edd18f5ac2643553
author_id_fullname_str_mv 7608daaad16c0921edd18f5ac2643553_***_Nick Hajli
author Nick Hajli
author2 Yichuan Wang
Nick Hajli
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container_title Handbook of Research on Integrating Social Media into Strategic Marketing
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publishDate 2015
institution Swansea University
isbn 9781466683532
9781466683549
issn 2327-5502
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doi_str_mv 10.4018/978-1-4666-8353-2.ch002
publisher IGI Global
college_str School of Management
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published_date 2015-01-01T04:15:05Z
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