Journal article 1663 views 3420 downloads
Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response
International Journal of Information Management, Volume: 39, Pages: 169 - 185
Swansea University Author: Yogesh Dwivedi
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DOI (Published version): 10.1016/j.ijinfomgt.2017.12.001
Abstract
Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response
Published in: | International Journal of Information Management |
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ISSN: | 02684012 |
Published: |
2018
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URI: | https://cronfa.swan.ac.uk/Record/cronfa37362 |
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2020-07-14T10:57:49.4388542 v2 37362 2017-12-08 Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response d154596e71b99ad1285563c8fdd373d7 0000-0002-5547-9990 Yogesh Dwivedi Yogesh Dwivedi true false 2017-12-08 BBU Journal Article International Journal of Information Management 39 169 185 02684012 31 12 2018 2018-12-31 10.1016/j.ijinfomgt.2017.12.001 COLLEGE NANME Business COLLEGE CODE BBU Swansea University 2020-07-14T10:57:49.4388542 2017-12-08T09:39:14.5258783 Faculty of Humanities and Social Sciences School of Management - Business Management Shampy Kamboj 1 Bijoylaxmi Sarmah 2 Shivam Gupta 3 Yogesh Dwivedi 0000-0002-5547-9990 4 0037362-08122017094320.pdf IJIMFinalVersion.pdf 2017-12-08T09:43:20.4530000 Output 785411 application/pdf Accepted Manuscript true 2019-12-22T00:00:00.0000000 Released under a Creative Commons Attribution Non-Commercial No Derivatives License, (CC-BY-NC-ND). true eng |
title |
Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response |
spellingShingle |
Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response Yogesh Dwivedi |
title_short |
Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response |
title_full |
Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response |
title_fullStr |
Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response |
title_full_unstemmed |
Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response |
title_sort |
Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response |
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d154596e71b99ad1285563c8fdd373d7 |
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d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi |
author |
Yogesh Dwivedi |
author2 |
Shampy Kamboj Bijoylaxmi Sarmah Shivam Gupta Yogesh Dwivedi |
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Journal article |
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International Journal of Information Management |
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39 |
container_start_page |
169 |
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2018 |
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Swansea University |
issn |
02684012 |
doi_str_mv |
10.1016/j.ijinfomgt.2017.12.001 |
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Faculty of Humanities and Social Sciences |
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Faculty of Humanities and Social Sciences |
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Faculty of Humanities and Social Sciences |
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School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management |
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published_date |
2018-12-31T03:47:02Z |
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11.03559 |