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Branding co-creation with members of online brand communities / Nick, Hajli

Journal of Business Research, Volume: 70, Pages: 136 - 144

Swansea University Author: Nick, Hajli

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Published in: Journal of Business Research
ISSN: 01482963
Published: 2017
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URI: https://cronfa.swan.ac.uk/Record/cronfa32339
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College: School of Management
Start Page: 136
End Page: 144