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Journal article 982 views

Branding co-creation with members of online brand communities

Nick Hajli Orcid Logo, Mohana Shanmugam, Savvas Papagiannidis, Debra Zahay, Marie-Odile Richard

Journal of Business Research, Volume: 70, Pages: 136 - 144

Swansea University Author: Nick Hajli Orcid Logo

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Published in: Journal of Business Research
ISSN: 01482963
Published: 2017
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College: Faculty of Humanities and Social Sciences
Start Page: 136
End Page: 144