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Journal article 1156 views

Branding co-creation with members of online brand communities

Nick Hajli Orcid Logo, Mohana Shanmugam, Savvas Papagiannidis, Debra Zahay, Marie-Odile Richard

Journal of Business Research, Volume: 70, Pages: 136 - 144

Swansea University Author: Nick Hajli Orcid Logo

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DOI (Published version): 10.1016/j.jbusres.2016.08.026

Published in: Journal of Business Research
ISSN: 01482963
Published: 2017
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URI: https://cronfa.swan.ac.uk/Record/cronfa32339
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title Branding co-creation with members of online brand communities
spellingShingle Branding co-creation with members of online brand communities
Nick Hajli
title_short Branding co-creation with members of online brand communities
title_full Branding co-creation with members of online brand communities
title_fullStr Branding co-creation with members of online brand communities
title_full_unstemmed Branding co-creation with members of online brand communities
title_sort Branding co-creation with members of online brand communities
author_id_str_mv 7608daaad16c0921edd18f5ac2643553
author_id_fullname_str_mv 7608daaad16c0921edd18f5ac2643553_***_Nick Hajli
author Nick Hajli
author2 Nick Hajli
Mohana Shanmugam
Savvas Papagiannidis
Debra Zahay
Marie-Odile Richard
format Journal article
container_title Journal of Business Research
container_volume 70
container_start_page 136
publishDate 2017
institution Swansea University
issn 01482963
doi_str_mv 10.1016/j.jbusres.2016.08.026
college_str Faculty of Humanities and Social Sciences
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hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
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published_date 2017-01-31T19:04:45Z
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