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Social commerce as a business tool in Saudi Arabia's SMEs

Salma S. Abed, Yogesh Dwivedi Orcid Logo, Michael Williams

International Journal of Indian Culture and Business Management, Volume: 13, Issue: 1, Start page: 1

Swansea University Authors: Yogesh Dwivedi Orcid Logo, Michael Williams

Published in: International Journal of Indian Culture and Business Management
ISSN: 1753-0806 1753-0814
Published: Inderscience Publishers 2016
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa27777
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Keywords: social commerce, social media, small and medium-sized enterprise, SMEs, content analysis, Saudi Arabia, developing countries, online trust, online business strategies, consumer perceptions, uncertainty
College: School of Management
Issue: 1
Start Page: 1