Journal article 1721 views 842 downloads
Social commerce as a business tool in Saudi Arabia's SMEs
Salma S. Abed,
Yogesh Dwivedi,
Michael Williams
International Journal of Indian Culture and Business Management, Volume: 13, Issue: 1, Start page: 1
Swansea University Authors: Yogesh Dwivedi, Michael Williams
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DOI (Published version): 10.1504/ijicbm.2016.077634
Abstract
Social commerce as a business tool in Saudi Arabia's SMEs
| Published in: | International Journal of Indian Culture and Business Management |
|---|---|
| ISSN: | 1753-0806 1753-0814 |
| Published: |
Inderscience Publishers
2016
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa27777 |
| Keywords: |
social commerce, social media, small and medium-sized enterprise, SMEs, content analysis, Saudi Arabia, developing countries, online trust, online business strategies, consumer perceptions, uncertainty |
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| College: |
Faculty of Humanities and Social Sciences |
| Issue: |
1 |
| Start Page: |
1 |