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Social media as a bridge to e-commerce adoption in SMEs: A systematic literature review

Salma S. Abed, Yogesh Dwivedi Orcid Logo, Michael Williams

The Marketing Review, Volume: 15, Issue: 1, Pages: 39 - 57

Swansea University Authors: Yogesh Dwivedi Orcid Logo, Michael Williams

Published in: The Marketing Review
ISSN: 1469-347X
Published: Westburn Publishers 2015
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa21887
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College: Faculty of Humanities and Social Sciences
Issue: 1
Start Page: 39
End Page: 57