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Social Media as a Bridge to E-commerce Adoption in SMEs: A Systematic Literature Review / S Abed; Yogesh Dwivedi; Michael D. Williams

The Marketing Review, Volume: 15, Issue: 1, Pages: 39 - 57

Swansea University Author: Dwivedi, Yogesh

DwivediSocialMediaasaBridgetoEcommerceAdoptioninSM

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DOI (Published version): 10.1362/146934715X14267608178686

Published in: The Marketing Review
Published: 2015
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College: School of Management
Issue: 1
Start Page: 39
End Page: 57