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Social Media as a Bridge to E-commerce Adoption in SMEs: A Systematic Literature Review / S Abed, Yogesh Dwivedi, Michael Williams

The Marketing Review, Volume: 15, Issue: 1, Pages: 39 - 57

Swansea University Authors: Yogesh Dwivedi, Michael Williams

DOI (Published version): 10.1362/146934715X14267608178686

Published in: The Marketing Review
Published: 2015
URI: https://cronfa.swan.ac.uk/Record/cronfa21887
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first_indexed 2015-06-02T02:09:27Z
last_indexed 2018-02-09T04:59:48Z
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title Social Media as a Bridge to E-commerce Adoption in SMEs: A Systematic Literature Review
spellingShingle Social Media as a Bridge to E-commerce Adoption in SMEs: A Systematic Literature Review
Yogesh, Dwivedi
Michael, Williams
title_short Social Media as a Bridge to E-commerce Adoption in SMEs: A Systematic Literature Review
title_full Social Media as a Bridge to E-commerce Adoption in SMEs: A Systematic Literature Review
title_fullStr Social Media as a Bridge to E-commerce Adoption in SMEs: A Systematic Literature Review
title_full_unstemmed Social Media as a Bridge to E-commerce Adoption in SMEs: A Systematic Literature Review
title_sort Social Media as a Bridge to E-commerce Adoption in SMEs: A Systematic Literature Review
author_id_str_mv d154596e71b99ad1285563c8fdd373d7
075aa59a486ba89485d9068decf7814b
author_id_fullname_str_mv d154596e71b99ad1285563c8fdd373d7_***_Yogesh, Dwivedi
075aa59a486ba89485d9068decf7814b_***_Michael, Williams
author Yogesh, Dwivedi
Michael, Williams
author2 S Abed
Yogesh Dwivedi
Michael Williams
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institution Swansea University
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published_date 2015-03-01T03:34:56Z
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