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Social Media as a Bridge to E-commerce Adoption in SMEs: A Systematic Literature Review / S Abed; Yogesh Dwivedi; Michael D. Williams

The Marketing Review, Volume: 15, Issue: 1, Pages: 39 - 57

Swansea University Author: Dwivedi, Yogesh

DOI (Published version): 10.1362/146934715X14267608178686

Published in: The Marketing Review
Published: 2015
URI: https://cronfa.swan.ac.uk/Record/cronfa21887
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first_indexed 2015-06-02T02:09:27Z
last_indexed 2018-02-09T04:59:48Z
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spelling 2015-12-16T16:29:55Z v2 21887 2015-06-01 Social Media as a Bridge to E-commerce Adoption in SMEs: A Systematic Literature Review Yogesh Dwivedi Yogesh Dwivedi true 0000-0002-5547-9990 false d154596e71b99ad1285563c8fdd373d7 631414aa37441cdacd02582d8d6b1996 aJjBRLTr+Q2ImESEoBqz+BXCE6Z9OGBXOD9D5JU4+T4= 2015-06-01 CBAE Journal article The Marketing Review 15 1 39 57 1 3 2015 2015-03-01 10.1362/146934715X14267608178686 School of Management College CBAE CBAE None None 2015-12-16T16:29:55Z 2015-06-01T20:22:04Z School of Management Operations Management and Entrepreneurship S Abed 1 Yogesh Dwivedi 2 Michael D. Williams 3 0021887-16122015162733.pdf DwivediSocialMediaasaBridgetoEcommerceAdoptioninSMEsPreprint.pdf 2015-12-16T16:27:33Z Output 449578 application/pdf AO true Updated Copyright 28/01/2016 2015-12-16T00:00:00 true
title Social Media as a Bridge to E-commerce Adoption in SMEs: A Systematic Literature Review
spellingShingle Social Media as a Bridge to E-commerce Adoption in SMEs: A Systematic Literature Review
Dwivedi, Yogesh
title_short Social Media as a Bridge to E-commerce Adoption in SMEs: A Systematic Literature Review
title_full Social Media as a Bridge to E-commerce Adoption in SMEs: A Systematic Literature Review
title_fullStr Social Media as a Bridge to E-commerce Adoption in SMEs: A Systematic Literature Review
title_full_unstemmed Social Media as a Bridge to E-commerce Adoption in SMEs: A Systematic Literature Review
title_sort Social Media as a Bridge to E-commerce Adoption in SMEs: A Systematic Literature Review
author_id_str_mv d154596e71b99ad1285563c8fdd373d7
author_id_fullname_str_mv d154596e71b99ad1285563c8fdd373d7_***_Dwivedi, Yogesh
author Dwivedi, Yogesh
author2 S Abed
Yogesh Dwivedi
Michael D. Williams
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publishDate 2015
institution Swansea University
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published_date 2015-03-01T04:12:30Z
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