Journal article 784 views 92 downloads
Africa rising in an emerging world: an international marketing perspective
Joseph Amankwah-Amoah,
Nathaniel Boso,
Yaw Debrah
International Marketing Review, Volume: 35, Issue: 4, Pages: 550 - 559
Swansea University Author: Yaw Debrah
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DOI (Published version): 10.1108/IMR-02-2017-0030
Abstract
Africa rising in an emerging world: an international marketing perspective
| Published in: | International Marketing Review |
|---|---|
| ISSN: | 0265-1335 |
| Published: |
2018
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa32243 |
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| Issue: |
4 |
|---|---|
| Start Page: |
550 |
| End Page: |
559 |