Journal article 815 views 403 downloads
International marketing strategies of emerging market firms
Nathaniel Boso,
Yaw Debrah,
Joseph Amankwah-Amoah
International Marketing Review, Volume: 35, Issue: 2, Pages: 202 - 214
Swansea University Author: Yaw Debrah
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DOI (Published version): 10.1108/IMR-01-2017-0008
Abstract
International marketing strategies of emerging market firms
| Published in: | International Marketing Review |
|---|---|
| ISSN: | 0265-1335 |
| Published: |
2018
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa32244 |
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| College: |
Faculty of Humanities and Social Sciences |
|---|---|
| Issue: |
2 |
| Start Page: |
202 |
| End Page: |
214 |