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Journal article 1144 views 579 downloads

International marketing strategies of emerging market firms

Nathaniel Boso, Yaw Debrah, Joseph Amankwah-Amoah

International Marketing Review, Volume: 35, Issue: 2, Pages: 202 - 214

Swansea University Author: Yaw Debrah

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DOI (Published version): 10.1108/IMR-01-2017-0008

Published in: International Marketing Review
ISSN: 0265-1335
Published: 2018
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URI: https://cronfa.swan.ac.uk/Record/cronfa32244
first_indexed 2017-03-02T19:57:57Z
last_indexed 2020-07-21T12:49:13Z
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title International marketing strategies of emerging market firms
spellingShingle International marketing strategies of emerging market firms
Yaw Debrah
title_short International marketing strategies of emerging market firms
title_full International marketing strategies of emerging market firms
title_fullStr International marketing strategies of emerging market firms
title_full_unstemmed International marketing strategies of emerging market firms
title_sort International marketing strategies of emerging market firms
author_id_str_mv 272e00a6c097998658d53ad64eccda41
author_id_fullname_str_mv 272e00a6c097998658d53ad64eccda41_***_Yaw Debrah
author Yaw Debrah
author2 Nathaniel Boso
Yaw Debrah
Joseph Amankwah-Amoah
format Journal article
container_title International Marketing Review
container_volume 35
container_issue 2
container_start_page 202
publishDate 2018
institution Swansea University
issn 0265-1335
doi_str_mv 10.1108/IMR-01-2017-0008
college_str Faculty of Humanities and Social Sciences
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hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Accounting and Finance{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Accounting and Finance
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published_date 2018-03-31T04:48:26Z
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