Journal article 23660 views
A study of the impact of social media on consumers
International Journal of Market Research, Volume: 56, Issue: 3, Start page: 387
Swansea University Author: Nick Hajli
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DOI (Published version): 10.2501/IJMR-2014-025
Abstract
A study of the impact of social media on consumers
Published in: | International Journal of Market Research |
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ISSN: | 1470-7853 1470-7853 |
Published: |
2014
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Online Access: |
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URI: | https://cronfa.swan.ac.uk/Record/cronfa32351 |
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College: |
Faculty of Humanities and Social Sciences |
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Issue: |
3 |
Start Page: |
387 |