Conference Paper/Proceeding/Abstract 639 views
Consumer Adoption of Social Commerce
Nick Hajli 
,
Xiaolin Lin
,
Xiaolin Lin
International Conference on HCI in Business. Lecture Notes in Computer Science, vol 9191, Pages: 279 - 287
Swansea University Author:
Nick Hajli
Full text not available from this repository: check for access using links below.
DOI (Published version): 10.1007/978-3-319-20895-4_26
Abstract
Consumer Adoption of Social Commerce
| Published in: | International Conference on HCI in Business. Lecture Notes in Computer Science, vol 9191 |
|---|---|
| ISBN: | 978-3-319-20894-7 978-3-319-20895-4 |
| ISSN: | 0302-9743 1611-3349 |
| Published: |
Cham
Springer International Publishing
2015
|
| Online Access: |
Check full text
|
| URI: | https://cronfa.swan.ac.uk/Record/cronfa58407 |
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| Keywords: |
Social commerce; TAM; Intention to buy; SEM-PLS |
|---|---|
| College: |
Faculty of Humanities and Social Sciences |
| Start Page: |
279 |
| End Page: |
287 |