Journal article 832 views
Social Word of Mouth: How Trust Develops in the Market
Nick Hajli 
,
Xiaolin Lin,
Mauricio Featherman,
Yichuan Wang
,
Xiaolin Lin,
Mauricio Featherman,
Yichuan Wang
International Journal of Market Research, Volume: 56, Issue: 5, Pages: 673 - 689
Swansea University Author:
Nick Hajli
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DOI (Published version): 10.2501%2FIJMR-2014-045
Abstract
Social Word of Mouth: How Trust Develops in the Market
| Published in: | International Journal of Market Research |
|---|---|
| ISSN: | 1470-7853 2515-2173 |
| Published: |
2014
|
| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa32939 |
| Tags: |
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| College: |
Faculty of Humanities and Social Sciences |
|---|---|
| Issue: |
5 |
| Start Page: |
673 |
| End Page: |
689 |