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Conference Paper/Proceeding/Abstract 299 views

Selling places: Using place-based marketing to promote regional produce: The case of Rhondda Cynon Taff / Robert, Bowen

Swansea University Author: Robert, Bowen

Published: Aarhus, Denmark Nation Branding and the Creative Industries 2016
URI: https://cronfa.swan.ac.uk/Record/cronfa35432
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College: School of Management