Conference Paper/Proceeding/Abstract 328 views
Narrating place: Destination branding through destination slogans
Robert Bowen 
,
Carl Cater,
Tiffany Low
,
Carl Cater,
Tiffany Low
Swansea University Author:
Robert Bowen
Abstract
Narrating place: Destination branding through destination slogans
| Published: |
Swansea
Second Annual Conference of the International Place Branding Association (IPBA)
2017
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| Online Access: |
http://itrc.ift.edu.mo/news-items/2017/5/17/the-second-conference-of-international-place-branding-association-ipba |
| URI: | https://cronfa.swan.ac.uk/Record/cronfa38887 |
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| College: |
School of Management |
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