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Destination branding and the role of the stakeholders: The case of New Zealand

N.J. Morgan, A. Pritchard, R. Piggott, Nigel Morgan Orcid Logo

Journal of Vacation Marketing, Volume: 9, Issue: 3, Pages: 285 - 299

Swansea University Author: Nigel Morgan Orcid Logo

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Published in: Journal of Vacation Marketing
ISSN: 1356-7667 1479-1870
Published: 2003
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College: Faculty of Humanities and Social Sciences
Issue: 3
Start Page: 285
End Page: 299