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'Mood marketing' — The new destination branding strategy: A case study of 'Wales' The Brand

A. Pritchard, N. Morgan, Nigel Morgan Orcid Logo

Journal of Vacation Marketing, Volume: 4, Issue: 3, Pages: 215 - 229

Swansea University Author: Nigel Morgan Orcid Logo

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Published in: Journal of Vacation Marketing
ISSN: 1356-7667 1479-1870
Published: 1998
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URI: https://cronfa.swan.ac.uk/Record/cronfa36390
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College: School of Management
Issue: 3
Start Page: 215
End Page: 229