Journal article 892 views
'Mood marketing' — The new destination branding strategy: A case study of 'Wales' The Brand
A. Pritchard,
N. Morgan,
Nigel Morgan 
Journal of Vacation Marketing, Volume: 4, Issue: 3, Pages: 215 - 229
Swansea University Author:
Nigel Morgan
Full text not available from this repository: check for access using links below.
DOI (Published version): 10.1177/135676679800400302
Abstract
'Mood marketing' — The new destination branding strategy: A case study of 'Wales' The Brand
| Published in: | Journal of Vacation Marketing |
|---|---|
| ISSN: | 1356-7667 1479-1870 |
| Published: |
1998
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa36390 |
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| College: |
Faculty of Humanities and Social Sciences |
|---|---|
| Issue: |
3 |
| Start Page: |
215 |
| End Page: |
229 |