Journal article 881 views
'Mood marketing' — The new destination branding strategy: A case study of 'Wales' The Brand
Journal of Vacation Marketing, Volume: 4, Issue: 3, Pages: 215 - 229
Swansea University Author: Nigel Morgan
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DOI (Published version): 10.1177/135676679800400302
Abstract
'Mood marketing' — The new destination branding strategy: A case study of 'Wales' The Brand
Published in: | Journal of Vacation Marketing |
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ISSN: | 1356-7667 1479-1870 |
Published: |
1998
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URI: | https://cronfa.swan.ac.uk/Record/cronfa36390 |
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2017-10-29T17:31:12.5816897 v2 36390 2017-10-29 'Mood marketing' — The new destination branding strategy: A case study of 'Wales' The Brand ea277c665892a288a157e9d86ea8a068 0000-0002-4804-4972 Nigel Morgan Nigel Morgan true false 2017-10-29 Journal Article Journal of Vacation Marketing 4 3 215 229 1356-7667 1479-1870 31 12 1998 1998-12-31 10.1177/135676679800400302 http://www.scopus.com/inward/record.url?eid=2-s2.0-0142207941&partnerID=MN8TOARS COLLEGE NANME COLLEGE CODE Swansea University 2017-10-29T17:31:12.5816897 2017-10-29T17:31:12.3944853 Faculty of Humanities and Social Sciences School of Management - Business Management A. Pritchard 1 N. Morgan 2 Nigel Morgan 0000-0002-4804-4972 3 |
title |
'Mood marketing' — The new destination branding strategy: A case study of 'Wales' The Brand |
spellingShingle |
'Mood marketing' — The new destination branding strategy: A case study of 'Wales' The Brand Nigel Morgan |
title_short |
'Mood marketing' — The new destination branding strategy: A case study of 'Wales' The Brand |
title_full |
'Mood marketing' — The new destination branding strategy: A case study of 'Wales' The Brand |
title_fullStr |
'Mood marketing' — The new destination branding strategy: A case study of 'Wales' The Brand |
title_full_unstemmed |
'Mood marketing' — The new destination branding strategy: A case study of 'Wales' The Brand |
title_sort |
'Mood marketing' — The new destination branding strategy: A case study of 'Wales' The Brand |
author_id_str_mv |
ea277c665892a288a157e9d86ea8a068 |
author_id_fullname_str_mv |
ea277c665892a288a157e9d86ea8a068_***_Nigel Morgan |
author |
Nigel Morgan |
author2 |
A. Pritchard N. Morgan Nigel Morgan |
format |
Journal article |
container_title |
Journal of Vacation Marketing |
container_volume |
4 |
container_issue |
3 |
container_start_page |
215 |
publishDate |
1998 |
institution |
Swansea University |
issn |
1356-7667 1479-1870 |
doi_str_mv |
10.1177/135676679800400302 |
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Faculty of Humanities and Social Sciences |
hierarchytype |
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facultyofhumanitiesandsocialsciences |
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Faculty of Humanities and Social Sciences |
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facultyofhumanitiesandsocialsciences |
hierarchy_parent_title |
Faculty of Humanities and Social Sciences |
department_str |
School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management |
url |
http://www.scopus.com/inward/record.url?eid=2-s2.0-0142207941&partnerID=MN8TOARS |
document_store_str |
0 |
active_str |
0 |
published_date |
1998-12-31T03:45:31Z |
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1763752155463811072 |
score |
11.0302305 |