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'Mood marketing' — The new destination branding strategy: A case study of 'Wales' The Brand

A. Pritchard, N. Morgan, Nigel Morgan Orcid Logo

Journal of Vacation Marketing, Volume: 4, Issue: 3, Pages: 215 - 229

Swansea University Author: Nigel Morgan Orcid Logo

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DOI (Published version): 10.1177/135676679800400302

Published in: Journal of Vacation Marketing
ISSN: 1356-7667 1479-1870
Published: 1998
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URI: https://cronfa.swan.ac.uk/Record/cronfa36390
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first_indexed 2017-10-29T20:04:24Z
last_indexed 2018-02-09T05:28:37Z
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spelling 2017-10-29T17:31:12.5816897 v2 36390 2017-10-29 'Mood marketing' — The new destination branding strategy: A case study of 'Wales' The Brand ea277c665892a288a157e9d86ea8a068 0000-0002-4804-4972 Nigel Morgan Nigel Morgan true false 2017-10-29 Journal Article Journal of Vacation Marketing 4 3 215 229 1356-7667 1479-1870 31 12 1998 1998-12-31 10.1177/135676679800400302 http://www.scopus.com/inward/record.url?eid=2-s2.0-0142207941&amp;partnerID=MN8TOARS COLLEGE NANME COLLEGE CODE Swansea University 2017-10-29T17:31:12.5816897 2017-10-29T17:31:12.3944853 Faculty of Humanities and Social Sciences School of Management - Business Management A. Pritchard 1 N. Morgan 2 Nigel Morgan 0000-0002-4804-4972 3
title 'Mood marketing' — The new destination branding strategy: A case study of 'Wales' The Brand
spellingShingle 'Mood marketing' — The new destination branding strategy: A case study of 'Wales' The Brand
Nigel Morgan
title_short 'Mood marketing' — The new destination branding strategy: A case study of 'Wales' The Brand
title_full 'Mood marketing' — The new destination branding strategy: A case study of 'Wales' The Brand
title_fullStr 'Mood marketing' — The new destination branding strategy: A case study of 'Wales' The Brand
title_full_unstemmed 'Mood marketing' — The new destination branding strategy: A case study of 'Wales' The Brand
title_sort 'Mood marketing' — The new destination branding strategy: A case study of 'Wales' The Brand
author_id_str_mv ea277c665892a288a157e9d86ea8a068
author_id_fullname_str_mv ea277c665892a288a157e9d86ea8a068_***_Nigel Morgan
author Nigel Morgan
author2 A. Pritchard
N. Morgan
Nigel Morgan
format Journal article
container_title Journal of Vacation Marketing
container_volume 4
container_issue 3
container_start_page 215
publishDate 1998
institution Swansea University
issn 1356-7667
1479-1870
doi_str_mv 10.1177/135676679800400302
college_str Faculty of Humanities and Social Sciences
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hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
url http://www.scopus.com/inward/record.url?eid=2-s2.0-0142207941&amp;partnerID=MN8TOARS
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active_str 0
published_date 1998-12-31T03:45:31Z
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score 11.012678

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