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Promoting Niche Tourism Destination Brands

N.J. Morgan, A. Pritchard, Nigel Morgan Orcid Logo

Journal of Promotion Management, Volume: 12, Issue: 1, Pages: 17 - 33

Swansea University Author: Nigel Morgan Orcid Logo

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DOI (Published version): 10.1300/J057v12n01_03

Published in: Journal of Promotion Management
ISSN: 1049-6491 1540-7594
Published: 2006
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College: Faculty of Humanities and Social Sciences
Issue: 1
Start Page: 17
End Page: 33