Journal article 664 views
Promoting Niche Tourism Destination Brands
Journal of Promotion Management, Volume: 12, Issue: 1, Pages: 17 - 33
Swansea University Author: Nigel Morgan
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DOI (Published version): 10.1300/J057v12n01_03
Abstract
Promoting Niche Tourism Destination Brands
Published in: | Journal of Promotion Management |
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ISSN: | 1049-6491 1540-7594 |
Published: |
2006
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Online Access: |
Check full text
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URI: | https://cronfa.swan.ac.uk/Record/cronfa36370 |
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College: |
Faculty of Humanities and Social Sciences |
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Issue: |
1 |
Start Page: |
17 |
End Page: |
33 |