Journal article 573 views 224 downloads
Conceptualising On-Screen Tourism Destination Development
Christine Lundberg,
Nigel Morgan 
,
Vassilios Ziakas
,
Vassilios Ziakas
Tourist Studies
Swansea University Author:
Nigel Morgan
-
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Abstract
This paper integrates cultural theory and marketing strategy to examine the complex relationship between on-screen popular culture and tourism destination place-making. Its review of the literature results in the development of an inter-disciplinary conceptual framework (termed ‘on-screen dollying’)...
| Published in: | Tourist Studies |
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| Published: |
2018
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| Online Access: |
http://journals.sagepub.com/home/tou |
| URI: | https://cronfa.swan.ac.uk/Record/cronfa33005 |
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| Abstract: |
This paper integrates cultural theory and marketing strategy to examine the complex relationship between on-screen popular culture and tourism destination place-making. Its review of the literature results in the development of an inter-disciplinary conceptual framework (termed ‘on-screen dollying’) that provides a culturally-grounded and contextually-driven theorisation of the means by which on-screen popular culture place-making can foster destination development. In developing the conceptual framework, the paper classifies the characteristics of on-screen tourism affecting destination development and identifies six strategies for leveraging on-screen tourism. Based on our inter-disciplinary analysis, we propose a research agenda that integrates on-screen tourism and destination place-making and which has implications for policy and theory. |
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| Keywords: |
On-screen tourism, film tourism, popular culture, marketing, place-making |
| College: |
Faculty of Humanities and Social Sciences |