No Cover Image

Journal article 33 views 50 downloads

Conceptualising On-Screen Tourism Destination Development / Christine Lundberg; Nigel Morgan; Vassilios Ziakas

Tourist Studies

Swansea University Author: Morgan, Nigel

Abstract

This paper integrates cultural theory and marketing strategy to examine the complex relationship between on-screen popular culture and tourism destination place-making. Its review of the literature results in the development of an inter-disciplinary conceptual framework (termed ‘on-screen dollying’)...

Full description

Published in: Tourist Studies
Published:
Online Access: http://journals.sagepub.com/home/tou
URI: https://cronfa.swan.ac.uk/Record/cronfa33005
Tags: Add Tag
No Tags, Be the first to tag this record!
Abstract: This paper integrates cultural theory and marketing strategy to examine the complex relationship between on-screen popular culture and tourism destination place-making. Its review of the literature results in the development of an inter-disciplinary conceptual framework (termed ‘on-screen dollying’) that provides a culturally-grounded and contextually-driven theorisation of the means by which on-screen popular culture place-making can foster destination development. In developing the conceptual framework, the paper classifies the characteristics of on-screen tourism affecting destination development and identifies six strategies for leveraging on-screen tourism. Based on our inter-disciplinary analysis, we propose a research agenda that integrates on-screen tourism and destination place-making and which has implications for policy and theory.
Keywords: On-screen tourism, film tourism, popular culture, marketing, place-making
College: School of Management