Journal article 603 views
Destination branding and the role of the stakeholders: The case of New Zealand
N.J. Morgan,
A. Pritchard,
R. Piggott,
Nigel Morgan 
Journal of Vacation Marketing, Volume: 9, Issue: 3, Pages: 285 - 299
Swansea University Author:
Nigel Morgan
Full text not available from this repository: check for access using links below.
DOI (Published version): 10.1177/135676670300900307
Abstract
Destination branding and the role of the stakeholders: The case of New Zealand
| Published in: | Journal of Vacation Marketing |
|---|---|
| ISSN: | 1356-7667 1479-1870 |
| Published: |
2003
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa36380 |
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| College: |
Faculty of Humanities and Social Sciences |
|---|---|
| Issue: |
3 |
| Start Page: |
285 |
| End Page: |
299 |