Branding the package holiday—The role and significance of brands for UK air tour operators
Date first appeared online | |
DOI | 10.1177/135676679900500304 |
Authors | Morgan N. |
Journal Name | Journal of Vacation Marketing |
Volume | 5 |
Date first appeared online | |
DOI | 10.1177/135676679900500304 |
Authors | Morgan N. |
Journal Name | Journal of Vacation Marketing |
Volume | 5 |