Branding the package holiday—The role and significance of brands for UK air tour operators
| Date first appeared online | |
| DOI | 10.1177/135676679900500304 |
| Authors | Morgan N. |
| Journal Name | Journal of Vacation Marketing |
| Volume | 5 |
| Date first appeared online | |
| DOI | 10.1177/135676679900500304 |
| Authors | Morgan N. |
| Journal Name | Journal of Vacation Marketing |
| Volume | 5 |