Journal article 539 views
Branding the package holiday—The role and significance of brands for UK air tour operators
S. Westwood,
N.J. Morgan,
A. Pritchard,
E. Ineson,
Nigel Morgan 
Journal of Vacation Marketing, Volume: 5, Issue: 3, Pages: 238 - 252
Swansea University Author:
Nigel Morgan
Full text not available from this repository: check for access using links below.
DOI (Published version): 10.1177/135676679900500304
Abstract
Branding the package holiday—The role and significance of brands for UK air tour operators
| Published in: | Journal of Vacation Marketing |
|---|---|
| ISSN: | 1356-7667 1479-1870 |
| Published: |
1999
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa36388 |
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| College: |
Faculty of Humanities and Social Sciences |
|---|---|
| Issue: |
3 |
| Start Page: |
238 |
| End Page: |
252 |