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Branding the package holiday—The role and significance of brands for UK air tour operators

S. Westwood, N.J. Morgan, A. Pritchard, E. Ineson, Nigel Morgan Orcid Logo

Journal of Vacation Marketing, Volume: 5, Issue: 3, Pages: 238 - 252

Swansea University Author: Nigel Morgan Orcid Logo

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Published in: Journal of Vacation Marketing
ISSN: 1356-7667 1479-1870
Published: 1999
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URI: https://cronfa.swan.ac.uk/Record/cronfa36388
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College: School of Management
Issue: 3
Start Page: 238
End Page: 252