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Marketing practice and opportunities in the tour operators' senior travel market: Beyond bowling and ballroom dancing

A. Pritchard, N.J. Morgan, Nigel Morgan Orcid Logo

Journal of Vacation Marketing, Volume: 3, Issue: 2, Pages: 152 - 163

Swansea University Author: Nigel Morgan Orcid Logo

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Published in: Journal of Vacation Marketing
ISSN: 1356-7667 1479-1870
Published: 1997
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College: Faculty of Humanities and Social Sciences
Issue: 2
Start Page: 152
End Page: 163