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The impact of aligned rewards and senior manager attitudes on conflict and collaboration between sales and marketing

Kenneth Le Meunier-FitzHugh, Graham R Massey, Nigel Piercy

Industrial Marketing Management, Volume: 40, Issue: 7, Pages: 1161 - 1171

Swansea University Author: Nigel Piercy

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Published in: Industrial Marketing Management
ISSN: 0019-8501
Published: 2011
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa15841
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College: Faculty of Humanities and Social Sciences
Issue: 7
Start Page: 1161
End Page: 1171