Journal article 367 views
The importance of organizational structure for collaboration between sales and marketing
Kenneth Le Meunier Fitzhugh,
Nigel Piercy
Journal of General Management, Volume: 34
Swansea University Author: Nigel Piercy
Abstract
The importance of organizational structure for collaboration between sales and marketing
| Published in: | Journal of General Management |
|---|---|
| Published: |
2008
|
| URI: | https://cronfa.swan.ac.uk/Record/cronfa15993 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| College: |
Faculty of Humanities and Social Sciences |
|---|---|
| End Page: |
36 |