Journal article 469 views
The importance of organizational structure for collaboration between sales and marketing
Kenneth Le Meunier Fitzhugh,
Nigel Piercy
Journal of General Management, Volume: 34
Swansea University Author: Nigel Piercy
Abstract
The importance of organizational structure for collaboration between sales and marketing
| Published in: | Journal of General Management |
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| Published: |
2008
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa15993 |
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| College: |
Faculty of Humanities and Social Sciences |
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| End Page: |
36 |