Journal article 343 views
Exploring colaboration between sales and marketing
Kenneth Le Meunier Fitzhugh,
Nigel Piercy
European Journal of Marketing, Volume: 41
Swansea University Author: Nigel Piercy
Abstract
Exploring colaboration between sales and marketing
| Published in: | European Journal of Marketing |
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| Published: |
2007
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa15995 |
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| College: |
Faculty of Humanities and Social Sciences |
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| End Page: |
955 |