Journal article 546 views
Exploring the Relationship between Market Orientation and Sales and Marketing Collaboration
Kenneth Le Meunier-FitzHugh,
Nigel Piercy
Journal of Personal Selling and Sales Management, Volume: 31, Issue: 3, Pages: 287 - 303
Swansea University Author: Nigel Piercy
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DOI (Published version): 10.2753/PSS0885-3134310306
Abstract
Exploring the Relationship between Market Orientation and Sales and Marketing Collaboration
| Published in: | Journal of Personal Selling and Sales Management |
|---|---|
| ISSN: | 0885-3134 |
| Published: |
2011
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa15858 |
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| College: |
Faculty of Humanities and Social Sciences |
|---|---|
| Issue: |
3 |
| Start Page: |
287 |
| End Page: |
303 |