Journal article 858 views 155 downloads
The Impact of Consumer Ethnocentrism and Antecedents in an Emerging Market
International Review of Management and Business Research, Volume: 7, Issue: 1, Pages: 214 - 222
Swansea University Authors: Michael Williams, Nigel Morgan
DOI (Published version): 10.30543/7-1(2018)-20
Abstract
In the era of globalization, consumers are being more exposed than ever before to varieties of foreign products from other countries. This leads to a substantial competition between international marketers to expand their business around the world. However, international marketers become more concer...
Published in: | International Review of Management and Business Research |
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ISSN: | 23075953 23069007 |
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2018
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URI: | https://cronfa.swan.ac.uk/Record/cronfa39542 |
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2023-01-04T13:11:36.5246923 v2 39542 2018-04-22 The Impact of Consumer Ethnocentrism and Antecedents in an Emerging Market 075aa59a486ba89485d9068decf7814b Michael Williams Michael Williams true false ea277c665892a288a157e9d86ea8a068 0000-0002-4804-4972 Nigel Morgan Nigel Morgan true false 2018-04-22 SGMGT In the era of globalization, consumers are being more exposed than ever before to varieties of foreign products from other countries. This leads to a substantial competition between international marketers to expand their business around the world. However, international marketers become more concerned to understand consumer attitudes toward foreign products before they make their market strategies. International marketing literature suggests that consumer ethnocentrism is an important factor in making the consumers adversely evaluate foreign products. This study aims to develop a model that can be used to assess the impact of consumer ethnocentrism and its antecedents on consumer purchase intention toward foreign products in an emergent market. All the hypotheses were developed based on the findings in the existing literature. Measures were adopted from prior researches. A self-administrated questionnaire was used via convenient and snowball-sampling techniques. Journal Article International Review of Management and Business Research 7 1 214 222 23075953 23069007 Cultural openness, Conservatism, Idealism, Relativism, Saudi Arabia. 31 3 2018 2018-03-31 10.30543/7-1(2018)-20 http://irmbrjournal.com/ COLLEGE NANME School of Management - School COLLEGE CODE SGMGT Swansea University 2023-01-04T13:11:36.5246923 2018-04-22T15:03:31.1468395 Faculty of Humanities and Social Sciences School of Management - Business Management EMAN ALSHAMMARI 1 Michael Williams 2 Nigel Morgan 0000-0002-4804-4972 3 0039542-10052018095416.pdf 39542.pdf 2018-05-10T09:54:16.0670000 Output 598394 application/pdf Version of Record true 2018-05-10T00:00:00.0000000 Open Access Journal. true eng |
title |
The Impact of Consumer Ethnocentrism and Antecedents in an Emerging Market |
spellingShingle |
The Impact of Consumer Ethnocentrism and Antecedents in an Emerging Market Michael Williams Nigel Morgan |
title_short |
The Impact of Consumer Ethnocentrism and Antecedents in an Emerging Market |
title_full |
The Impact of Consumer Ethnocentrism and Antecedents in an Emerging Market |
title_fullStr |
The Impact of Consumer Ethnocentrism and Antecedents in an Emerging Market |
title_full_unstemmed |
The Impact of Consumer Ethnocentrism and Antecedents in an Emerging Market |
title_sort |
The Impact of Consumer Ethnocentrism and Antecedents in an Emerging Market |
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075aa59a486ba89485d9068decf7814b ea277c665892a288a157e9d86ea8a068 |
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075aa59a486ba89485d9068decf7814b_***_Michael Williams ea277c665892a288a157e9d86ea8a068_***_Nigel Morgan |
author |
Michael Williams Nigel Morgan |
author2 |
EMAN ALSHAMMARI Michael Williams Nigel Morgan |
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International Review of Management and Business Research |
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7 |
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214 |
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2018 |
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Swansea University |
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23075953 23069007 |
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10.30543/7-1(2018)-20 |
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Faculty of Humanities and Social Sciences |
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School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management |
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http://irmbrjournal.com/ |
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description |
In the era of globalization, consumers are being more exposed than ever before to varieties of foreign products from other countries. This leads to a substantial competition between international marketers to expand their business around the world. However, international marketers become more concerned to understand consumer attitudes toward foreign products before they make their market strategies. International marketing literature suggests that consumer ethnocentrism is an important factor in making the consumers adversely evaluate foreign products. This study aims to develop a model that can be used to assess the impact of consumer ethnocentrism and its antecedents on consumer purchase intention toward foreign products in an emergent market. All the hypotheses were developed based on the findings in the existing literature. Measures were adopted from prior researches. A self-administrated questionnaire was used via convenient and snowball-sampling techniques. |
published_date |
2018-03-31T03:50:14Z |
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1763752452208721920 |
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11.016235 |