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Developing a new DMO marketing evaluation framework

N. Morgan, E. Hastings, A. Pritchard, Nigel Morgan Orcid Logo

Journal of Vacation Marketing, Volume: 18, Issue: 1, Pages: 73 - 89

Swansea University Author: Nigel Morgan Orcid Logo

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Published in: Journal of Vacation Marketing
ISSN: 1356-7667 1479-1870
Published: 2012
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa36347
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College: School of Management
Issue: 1
Start Page: 73
End Page: 89