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Selling the Celtic Arc to the USA: a comparative analysis of the destination brochure images used in the marketing of Ireland, Scotland and Wales / A. Pritchard, N.J. Morgan, Nigel Morgan

Journal of Vacation Marketing, Volume: 2, Issue: 4, Pages: 346 - 365

Swansea University Author: Nigel Morgan

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Published in: Journal of Vacation Marketing
ISSN: 1356-7667 1479-1870
Published: 1996
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URI: https://cronfa.swan.ac.uk/Record/cronfa36394
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College: School of Management
Issue: 4
Start Page: 346
End Page: 365