Conference Paper/Proceeding/Abstract 1005 views 74 downloads
What comes first in brand decline: lower loyalty or lower patronage
Swansea University Author:
Sam Buxton
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Abstract
What comes first in brand decline: lower loyalty or lower patronage
Published: |
2010
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URI: | https://cronfa.swan.ac.uk/Record/cronfa43659 |
College: |
Faculty of Humanities and Social Sciences |
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