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Conference Paper/Proceeding/Abstract 708 views 54 downloads

What comes first in brand decline: lower loyalty or lower patronage

Sam Buxton Orcid Logo, Philip Stern

Swansea University Author: Sam Buxton Orcid Logo

Published: 2010
URI: https://cronfa.swan.ac.uk/Record/cronfa43659
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College: Faculty of Humanities and Social Sciences