Conference Paper/Proceeding/Abstract 1005 views 74 downloads
What comes first in brand decline: lower loyalty or lower patronage
Sam Buxton 
,
Philip Stern
,
Philip Stern
Swansea University Author:
Sam Buxton
-
PDF | Author's Original
Download (235.76KB)
Abstract
What comes first in brand decline: lower loyalty or lower patronage
| Published: |
2010
|
|---|---|
| URI: | https://cronfa.swan.ac.uk/Record/cronfa43659 |
| College: |
Faculty of Humanities and Social Sciences |
|---|