Conference Paper/Proceeding/Abstract 513 views 36 downloads
What comes first in brand decline: lower loyalty or lower patronage
Sam Buxton 
,
Philip Stern
,
Philip Stern
Swansea University Author:
Sam Buxton
-
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Abstract
What comes first in brand decline: lower loyalty or lower patronage
| Published: |
2010
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa43659 |
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| College: |
Faculty of Humanities and Social Sciences |
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